54
no tresspassing video surveillance private property metal sign
Worth a lookShows low returns (1.5%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.56avg listing price — sweet spot $15–$100
Price range
Good$5.05–$36.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good957.59avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 27K searches