70
no soliciting sign for house
Launch itA $3.0M/yr market growing +98.3% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$3.0M$3.0M/yr · 6.2M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+98.3%90-day search growth — must beat 0% to launch
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,811.59avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Price range
Okay$3.45–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand