58
no see mouse trap
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$3.30–$41.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$638K$638K/yr · 366K searches
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,774.11avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand