65
no fishing sign
Worth a lookShows a thin review moat (48 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible47.61avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+113.5%90-day search growth — must beat 0% to launch
Avg price
Great$16.73avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$6.95–$34.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 24K searches