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night blooming jasmine plant
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.47avg listing price — sweet spot $15–$100
Price range
Great$8.06–$42.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good563.08avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 50K searches
Signals Quality Gap