52
net pots
Worth a lookShows low returns (1.2%), but soft demand (-5.1% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.01avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great$7.52–$37.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good687.33avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 168K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch