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mushroom plugs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.54avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great476.54avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.98–$118.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 29K searches
Brand share
Bad100%top-5 brand share — brand-locked demand