64
mulberry tree
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$29.02avg listing price — sweet spot $15–$100
Review moat
Great164avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.44–$62.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+52.4%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 94K searches