36
mufga
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.09avg listing price — sweet spot $15–$100
Price range
Great$8.01–$110.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,669.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 76K searches
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand