72
mouse trap
Launch itA $20.9M/yr market growing +11.8% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$20.9M$20.9M/yr · 9.2M searches
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.75–$35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,648.83avg incumbent reviews — the moat a new listing must climb