74
mouse trap bucket
Launch itA $1.6M/yr market growing +2.4% this quarter with returns at 1.7% — clears our launch bar.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Avg price
Great$21.63avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 768K searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$11.72–$29.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good788.57avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch