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52

mouse hole filler

Worth a look

Shows low returns (0.9%), but a small market ($93K/yr) keeps it on the watch list.

Market size 23Growth 44Conversion 65Competition 35Returns 96Price range 65Avg price 81Brand share 51Review moat 43Quality gap 62

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$17.24

avg listing price — sweet spot $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.99–$31.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,203.21

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$93K

$93K/yr · 92K searches

Search terms