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mouse bait station
Launch itA $2.1M/yr market growing +36.6% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$2.1M$2.1M/yr · 872K searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.36avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$3.30–$89.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+36.6%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,766.4avg incumbent reviews — the moat a new listing must climb