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mouse bait block
Launch itA $1.2M/yr market growing +41.7% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$25.12avg listing price — sweet spot $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Great$4.56–$73.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 409K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+41.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,581.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand