70
mourning dove nesting box
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$31.52avg listing price — sweet spot $15–$100
Review moat
Great225.83avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$7.07–$58.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Growth
Good+59.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$77K$77K/yr · 81K searches