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motion sensor halloween decorations
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great259.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.76avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$18.33–$279.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 57K searches