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moss pole
Launch itA $2.7M/yr market growing +15.8% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 2.3M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Review moat
Okay1,929.43avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.98–$20.53cheapest to priciest tracked listing — scored on the share inside $15–$100