60
mosaic table
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$62.53avg listing price — sweet spot $15–$100
Growth
Great+74.0%90-day search growth — must beat 0% to launch
Review moat
Great370.91avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$22.43–$302.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$36K$36K/yr · 102K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price