57
money tree
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$22.17avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.23–$59.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$481K$481K/yr · 903K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,682.93avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.4%90-day search growth — must beat 0% to launch