32
mist king
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great399.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$161.11avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$138K$138K/yr · 43K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Price range
Bad$26.35–$535.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price