60
minnesota flag
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$21.23avg listing price — sweet spot $15–$100
Review moat
Great316.66avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.83–$54.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 112K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand