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mini terracotta pots

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A small market ($81K/yr) — this niche doesn't clear our bar today.

Market size 20Growth 37Conversion 49Competition 32Returns 56Price range 56Avg price 78Brand share 39Review moat 70Quality gap 35

Avg price

Great$16.19

avg listing price — sweet spot $15–$100

Review moat

Good702

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Price range

Good$6.79–$25.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$81K

$81K/yr · 130K searches

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