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mini gnomes
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great243.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Price range
Good$6.58–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 343K searches