45
mini ghosts
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible64.19avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.01avg listing price — sweet spot $15–$100
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Price range
Okay$3.80–$20.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 133K searches