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mini capybara figures
Skip itSoft demand (-37.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great100.35avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.39avg listing price — sweet spot $15–$100
Price range
Okay$6.57–$20.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 113K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier