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mimosa tree
Worth a lookShows demand growing +373.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+373.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible78.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Price range
Great$5.54–$47.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$27K$27K/yr · 46K searches