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milkweed plants
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$19.18avg listing price — sweet spot $15–$100
Growth
Great+81.6%90-day search growth — must beat 0% to launch
Price range
Good$9.51–$29.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,888.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$137K$137K/yr · 171K searches
Signals Quality Gap