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michigan state flag
Worth a lookShows a sweet-spot price point ($23.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.14avg listing price — sweet spot $15–$100
Review moat
Great210.32avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+84.7%90-day search growth — must beat 0% to launch
Price range
Great$7.02–$49.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$49K$49K/yr · 32K searches