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metal detector
Launch itA $9.8M/yr market growing +12.7% this quarter with returns at 4.0% — clears our launch bar.
Market size
Incredible$9.8M$9.8M/yr · 4.6M searches
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$103.86avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,744.35avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$19.48–$343.36cheapest to priciest tracked listing — scored on the share inside $15–$100