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mesquite wood chips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Good+52.4%90-day search growth — must beat 0% to launch
Price range
Good$4.93–$34.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Review moat
Okay2,067.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 26K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand