39
masters flag
Skip itSoft demand (-69.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible83.71avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Price range
Great$10.80–$35.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad$62K$62K/yr · 62K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-69.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand