39
mardi gras inflatable
Skip itSoft demand (-92.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible53.78avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$36.60avg listing price — sweet spot $15–$100
Price range
Incredible$25.27–$50.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$126K$126K/yr · 51K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Returns
Bad6.8%return rate — above 5% kills the launch gate
Growth
Bad-92.9%90-day search growth — must beat 0% to launch