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mardi gras flag
Skip itSoft demand (-94.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great157.17avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.67avg listing price — sweet spot $15–$100
Market size
Bad$49K$49K/yr · 78K searches
Price range
Bad$6.99–$15.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-94.8%90-day search growth — must beat 0% to launch