36
makita pruning shears
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great336.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good$113.98avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 18K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$43.68–$373.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price