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makita edger
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+125.2%90-day search growth — must beat 0% to launch
Review moat
Great123.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good$125.96avg listing price — sweet spot $15–$100
Market size
Good$310K$310K/yr · 71K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad$52.06–$311.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand