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magnetic thermometer
Worth a lookShows low returns (1.3%), but a deep review moat (13,845 avg reviews) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Great$5.97–$41.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$187K$187K/yr · 117K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad13,844.83avg incumbent reviews — the moat a new listing must climb