59
long tongs
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.82avg listing price — sweet spot $15–$100
Growth
Great+72.1%90-day search growth — must beat 0% to launch
Price range
Good$6.10–$39.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$292K$292K/yr · 156K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,370.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality