55
log roller
Worth a lookShows low returns (1.3%), but soft demand (-12.1% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$73.65avg listing price — sweet spot $15–$100
Review moat
Great487.68avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$397K$397K/yr · 176K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$39.06–$287.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Signals High Price