46
log lifter
Skip itSoft demand (-33.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$94.32avg listing price — sweet spot $15–$100
Review moat
Good774.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$265K$265K/yr · 84K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$22.40–$393.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.8%90-day search growth — must beat 0% to launch