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66

live mealworms

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 54Conversion 76Competition 59Returns 100Price range 59Avg price 76Brand share 51Review moat 49Quality gap 87

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.30

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.98–$31.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$360K

$360K/yr · 323K searches

Growth

Good+25.6%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,556.27

avg incumbent reviews — the moat a new listing must climb

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