60
live indoor tree
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$36.25avg listing price — sweet spot $15–$100
Price range
Good$5.30–$126.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good951.76avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 112K searches
Signals Quality Gap