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little tikes table
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$91.46avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$56.26–$142.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,623.27avg incumbent reviews — the moat a new listing must climb
Market size
Okay$101K$101K/yr · 58K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price