56
lime tree
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great111.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.30avg listing price — sweet spot $15–$100
Price range
Great$6.36–$117.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 72K searches