50
lime for lawns
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$31.46avg listing price — sweet spot $15–$100
Price range
Great$14.13–$72.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,956.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$134K$134K/yr · 61K searches
Competition
Bad80%top-5 click share — a locked-up shelf