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landscape staples
Launch itA $2.4M/yr market growing +107.1% this quarter with returns at 1.1% — clears our launch bar.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 1.1M searches
Growth
Great+107.1%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 6% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Price range
Good$4.15–$38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,625.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality