54
l5-30r
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but soft demand (-17.1% this quarter) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$20.23avg listing price — sweet spot $15–$100
Price range
Great$6.95–$75.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great369.83avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 50K searches
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand