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kohler oil filter 52 050 02
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.24avg listing price — sweet spot $15–$100
Price range
Great$8.38–$53.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good854.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Market size
Okay$154K$154K/yr · 51K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand