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kohler 7000 series air filter
Worth a lookShows searches that convert (15.5% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Growth
Good+49.9%90-day search growth — must beat 0% to launch
Review moat
Good761.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$6.55–$21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$92K$92K/yr · 44K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality