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kobalt leaf blower
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Good634.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good$135.49avg listing price — sweet spot $15–$100
Market size
Good$549K$549K/yr · 122K searches
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$66.00–$247.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price