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kobalt chainsaw
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$152.47avg listing price — sweet spot $15–$100
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,080.83avg incumbent reviews — the moat a new listing must climb
Price range
Okay$37.24–$228.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$94K$94K/yr · 41K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand